Luke Mascarenhas

Urban Designer

BDesign (Deakin) MArch (Deakin) MUrban Planning (Deakin)

“When a project positively impacts on how people live, that’s the greatest achievement for us. It’s good design that brings people together, and people who bring design to life.”

Luke’s an urban strategist with a background in placemaking and activating underutilised space.

He was attracted to ClarkeHopkinsClarke for our Creating Vibrant Communities methodology and BCorp ethos. We knew his big picture thinking, passion for people and place, and cross-sector focus were a perfect fit for us. So our urban design team created the role of urban strategist especially for him.

Luke’s invaluable in the early stages of masterplanning and designing complex mixed-use and urban design projects. His vision and focus on end-users’ experience and emotional connection with space helps our team and clients create places that are truly site-specific and cleverly activated from day one.

Clients are often inspired by a concept they’ve seen work beautifully elsewhere. Luke loves the buzz of working through ideas to flesh out what clients and users actually want and need from a specific place and creating a project that relates to its context, pays respect to its history, makes the most of its natural environment, and recognises what makes it special. Simply building another piece of beautiful architecture that could be transplanted anywhere doesn’t make people love a place and want to spend time there. Luke’s talent is helping teams develop enticing places that not only respond to their surroundings and community but give back – complimenting what’s already there and what’s to come.

Warm, empathetic and creative, Luke draws on his experience in place activation, including pop-ups and events, to ensure early users of a staged development feel connected and invested in a place from the get-go. When he’s not getting creative with us he’s working on community focussed side projects. The cutest? BarkParks: a collaboration with Bec McHenry, co-founder of The Place Agency, turning vacant land earmarked for eventual development into temporary doggie parks.