Farhan Mahmud

Place Identity & Graphics

B Envs (Arch), M Arch (University of New South Wales), Cert IV Graphic Design (Shillington College)

“My job is to ensure cohesiveness to the user’s journey through the spaces we design. It may seem like an afterthought, but wayfinding is the bow that ties up the package.”

Farhan brings more than 10 years’ experience in architecture, illustration and graphic design to his role. His expertise includes branding, wayfinding and environmental design solutions that enhance peoples’ experience across both architectural projects and marketing in CHC.

Prior to joining our Studio Services team, Farhan ran a design consultancy collaborating with small businesses in Melbourne, Sydney and Malaysia, helping innovators of all sizes achieve more with their brand and design. His background in architecture allows him to bridge the gap between visual and spatial design and create a coherent experience for users throughout their entire journey. Farhan’s highly regarded for his ability to distil information, synthesise conceptual and aesthetic understandings, and swiftly develop design strategies and solutions. He collaborates closely with our marketing team on campaigns and our architects and interior designers on built form. Diversity is a key motivator, and he thrives on the varied work and diverse skills required of him.

He is passionate about the role of brand and voice in connecting people to place. As a proud Kadazan with Indo-Japanese roots, he is constantly reminded of the rich culture and diverse Indigenous background of his family in East Malaysia. Their stories, craftsmanship and artworks have led Farhan down many a rabbit hole of creative exploration. He’s found in design an immensely satisfying way to digest his findings and reconnect with his heritage. He is a member of the Association of Graphic Designers Australia.

Selected Work

Level 9 Clarke Hopkins Clarke 10 Level 9 Clarke Hopkins Clarke 10

ClarkeHopkinsClarke Studio

ClarkeHopkinsClarke's new studio exemplifies changing work, practice values, and decades of community-building expertise.

Chc Bendigo Tafe 01 Chc Bendigo Tafe 01

Bendigo TAFE Health and Community Centre of Excellence

With two new hospitals opening up in Bendigo, a state-of-the-art training facility was needed to support the region’s growing health industry.